How Agile can be suitable choice for Innovative Digital Products?


Agile, together being a methodology and a mindset can radically improve workflow, as it increases quality and speed to market consequently hastening the growth. But do agile methods have any role in fostering innovation?

For taking full advantage of agile methods for building digital products company-wide adoption is recommended and everyone should rely on agile techniques in all of their endeavors may they be developers to the C-suite.

Agile Project Management: Not an old and Neither Exclusive concept

Nowadays, the key to success is to enhance experiences and agile methods have transcended the IT industry through processes and entire business models which are used to promote innovation, thereupon they are even used for creating new programs and for building new machines. There are a few domains which have been manipulated by agile approaches and have found useful in the production of electronic defense systems, marketing solutions, human resources, and warehousing.

So what then is the common denominator of all of these apparently different industries?

If rightly implemented, agile methods will not only perk up internal processes but also the quality of the experience and the ability to engage consumers used to be enough for companies to set themselves apart from the competition. It may seem that they stand in the way of innovation, but that’s not always true. For example agile methods are favored by several conditions while others are adequate for the waterfall approach.

What good environment is composed for Agile Innovation?

To succeed in this day the term “agile Innovation” fits best as a characteristic which has some implications relating awareness, flexibility, and speed. However, the adequacy of agile method is represented by customers since it is easier to accommodate the ever-changing customer preferences when every side of the project can be sliced up into small modules.

Secondly, user involvement is deeply rooted in the agile principles so a close collaboration with the client, can help digital product development companies in discovering their needs, or can give them awareness about their realistic needs. So customers who do not collaborate continuously render agile methods unusable. This states the fact that the requirements need to be specified at initial stages.

Another condition that favors the agile method is unknown solutions in complex projects especially if the scope is implicitly defined or there is an ambiguity somewhere in it. So the changes are caused in product specifications when the customers’ preferences change which is a frequent process. Thus companies need to deploy cross-functional teams to accommodate these changes that can handle challenges as they appear.


The scalability and the modularity of agile come into play when the incremental developments are demanded by clients. Ideally, work broken into small parts or technically speaking modulation into parts of work, can be solved rapidly in iterative cycles. Through this approach software development companies can also educate about the disadvantage of calling for late changes into such complex systems, to their clients since it takes time and are not properly integrated properly within the existing cycle.

Lastly when using agile methods, the development teams especially the new comers have a lot to learn from interim mistakes because waterfall model could only be corrected at the end consequently shattering the outcome of entire thing.

Customized development with Agile Methods.

Mastering widely used methodologies that have proven results in expert companies is what individuals and teams must experience initially to lead to their goal innovatively. Agile methods follow sequential steps with respect to stages of the business, rotating team members is a common practice in agile development, but it is not suitable in the beginning.

Increased productivity, predictability and responsiveness is what stable teams correspond to but this progress is accomplished by not spending time and resources on continuous training of people for new roles. In contrast to stable teams unstable teams are associated with lower performance because shifting the teams around leads to training new team members while rising them up and not getting work done.

With the passage of time in their static learning phase each team member gets familiar with traditional techniques and now it’s a time when the team can proceed to adapt ways that could serve their purpose better. On mastering the transformed techniques the team gets plenty of knowledge and experience to cobble together on the spot, which really is a must in agile environments. The team builds innovative digital products through its “out of the box” thinking.


Apart from focusing on progression, keeping a log of the changes and their results is a good practice to observe the whole process’s improvement or reduction in customer care area, momentum of the work, and team morale.

Accelerate Growth and Innovation when embraced at the Top level.

Just to put it in a gist it is important to adopt agile methods company-wide, which means that executives make no exception to make it work. Yet decided the routine and predictable tasks in all C-suite activities can’t really benefit from agile while on other way round unpredictable work put the benefits of being agile. As the heart of our discussion is the team rather than individuals therefore forming an agile team that relies on improvised process, outcome and morale must be a focus of decision-makers to get the developers on same lines. Last but not the least everything revolves around innovation, a real mean goal to strive for.

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